Ireland’s leading light in the British Touring Car Championship has been a sensation in the series since making his full time debut at the start of 2012. With a win in his first season followed by two further visits to the podium at Snetterton so far this season, proving that Árón is quickly becoming one of the strongest contenders in a field of many seasoned experts. Approaching the final two weekends of the championship at two of Árón’s favourite circuits, the young Irish man is eager to end his season on a high particularly at Brands Hatch where he earned his maiden victory in 2012.

P1 Digital provide complete PR Management and Partnership management solutions for Árón in the 2013 British Touring Car Championship including website & social media management, press release creation and distribution and sponsorship management.